Build-A-Bear Workshop, Inc. is an American retailer headquartered in Overland, Missouri, which sells teddy bears and other stuffed animals. Customers go through an interactive process in which their preferred stuffed animals are assembled and customized during their visit to the store. Build-A-Bear Workshop is the largest chain that operates in this style. The Company has been recognized for the quality of its working environment, especially as a workplace for teenagers. The company's slogan was "Where Best Friends Are Made" from 1997 to 2013, when it was changed to "The Most Fun Your Ever Make".
After Toys "R" Us announced plans to close all 735 stores in the US in March 2018, Build-A-Bear Workshop remains the only major toy retailer to survive the retail apocalypse.
Video Build-A-Bear Workshop
History
Build-A-Bear has also been involved in various charities, including the WWF Collecti-bear series that has awarded more than $ 1 million (USD) to the World Wildlife Fund. As part of its tenth anniversary celebration, the company built 11 playgrounds throughout the United States and Canada in partnership with KaBOOM! and announced that it has donated more than $ 11 million to various causes of children and families since 1994. A video game Build-A-Bear Workshop was developed by The Game Factory and released for the Nintendo DS platform for Christmas 2009.
Build-A-Bear made several dolls for various promotional events, including The Cat in the Hat toys, Shrek toys, Cody Maverick penguin to Surf's Up , Mumble toys from Happy Feet , EB toys from Hop , both Alvin and Brittany from the film series Alvin and the Chipmunks , dog Jonas , Shake It Up bunny and Wizards of Waverly Place bear. The Build-A-Bear workshop has also released several miniature toy lines included in Happy Meals at McDonald's restaurant, which ran for the first time in May 2006 followed by a second promotion in August 2007, third in October 2009, the fourth in February 2012, and fifth in November 2013. In November 2015, they returned to McDonald's. It's only available at McDonald's in the United States. Build-A-Bear has been licensed since 2013 by Hasbro to sell characters based on My Little Pony: Friendship is Magic .
In 2010, in honor of Sanrio's 50th anniversary, Build-A-Bear released limited edition Sanrio characters, including Hello Kitty, Chococat, My Melody, and Keroppi. This includes the release of a mini key chain of four characters together with Deery Lou.
Starting in 2011, Build-A-Bear adds Victoria Justice as their new spokesperson. By the middle of the year, he started appearing in all the Build-A-Bear Workshop ads. Build-A-Bear also released feature films available on iPad via MoPix in December 2011.
Maps Build-A-Bear Workshop
Other brands
Create Your Own Mascot
The "Make Your Own Mascot" store is trading in Progressive Field (Cleveland), Great American Ball Park (Cincinnati), AT & T Park (San Francisco), Nationals Park (Washington DC), and Busch Stadium (St. Louis) mascots of each team, as well as the Boston Red Sox Wally the Green Monster mascot at the Faneuil Hall Marketplace store and Mr. Met, the mascot of the New York Mets, at their Fifth Avenue store in Manhattan, New York City. Locations at Citizens Bank Park (Philadelphia) are closed at the end of the 2010 season.
Build-A-Bear at the Zoo
"Build-A-Bear at the Zoo" can be found at Saint Louis Zoological Park. This shop features several types of zoo animals.
References
External links
- Official Site
- Build-A-Dino
Source of the article : Wikipedia
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