PUMA SE , labeled as PUMA , is a German multinational company that designs and manufactures athletic and casual footwear, apparel, and accessories, headquartered in Herzogenaurach, Bavaria, Germany. PUMA is the world's third largest sports apparel manufacturer. The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf Dassler jointly formed the GebrÃÆ'¼der Dassler Schuhfabrik company (Dassler Brothers Factory). The relationship between the two brothers deteriorated until the two of them agreed to split up in 1948, forming two separate entities, Adidas and PUMA . Both companies are currently based in Herzogenaurach, Germany.
PUMA has been a public company since 1986, listed on the Frankfurt Stock Exchange. The French luxury group Dry (formerly known as Pinault-Printemps-Redoute or PPR) holds 16%, the largest shareholder of Dry, Artemis SA owns 29% of its share capital. Since July 1, 2013, the company has been led by former football professional BjÃÆ'¸rn Gulden (CEO).
In 2017, PUMA SE employs over 13,000 people worldwide and distributes its products in over 120 countries.
After the split from his brother, Rudolf Dassler initially registered the newly established company as Ruda , but later changed the name to PUMA . The initial logo of PUMA consisted of square and animal jumps through the registered D , along with the company name, in 1948. PUMA shoes and clothing design featured the distinctive PUMA and "Formstrip" logos introduced in 1958.
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Sponsor
PUMA offers products for Football, Running, Training and Fitness, Golf, Motor, and Sportstyle. In the past, he sponsored a number of legendary athletes, including Pela ©, EusÃÆ'Â © bio, Johan Cruyff, Diego Maradona, Lothar Matthaus, Clyde Frazier, Jim Hines, Boris Becker, Martina Navratilova, Tommie Smith, Joe Namath, Linford Christie, Colin Jackson, Heike Drechsler and Michael Schumacher among others.
Currently, international players Cesc FÃÆ' bregas, Sergio AgÃÆ'¼ero, Antoine Griezmann, Hector Bellerin, Yaya Tourà ©  ©, Olivier Giroud, Marco Reus, Romelu Lukaku, and many more are wearing PUMA soccer shoes.
In terms of football clubs, PUMA sponsors Arsenal FC, Borussia Dortmund, Independiente, C.D. Guadalajara, A.C. Milan, Olympique de Marseille, Sociedade Esportiva Palmeiras, and Borussia MÃÆ'¶nchengladbach. The national football teams of Italy, Serbia, Switzerland, Austria, Cameroon, Ivory Coast, Ghana, Senegal, Uruguay, and the Danish Handball Champion Olympics are also supported.
In Athletics (Track and Field), PUMA sponsors Jamaica, Cuba, Bahamas, Grenada, Trinidad & amp; Tobago, Dominica, Barbados, Switzerland and the Norvegian Athletics Association. In addition, PUMA sponsored the Jamaican Olympic Association, Bahamas, Cuba, Grenada, and Trinidad & amp; Tobago. He also has the world's fastest man and Jamaican runner, Usain Bolt, under contract with other athletic athletes such as Andre Degrasse, Will Claye, and Pierre-Ambroise Bosse. Over the past few decades, several world records have been achieved by athletes wearing PUMA shoes, such as Heinz Futterer (1954), Armin Hary (1960), Jim Hines (1976), Tommie Smith (1968), Asafa Powell (2005), and Usain Bolt (2009).
The company sponsors Indian cricketer Virat Kohli, the captain of the Indian national team, and former Black Caps captain Brendon McCullum. Golfers like Rickie Fowler, Bryson DeChambeau, and Lexi Thompson are equipped with the PUMA brand golf, Cobra PUMA Golf.
In Formula 1, PUMA complements Mercedes AMG Petronas, Scuderia Ferrari and Red Bull Racing teams. In addition, PUMA also sponsors BMW in all its Motorsport activities.
To support the women's business, PUMA supports supermodel Cara Delevingne and actress Selena Gomez. In December 2014, Rihanna was also named Creative Director, overseeing the direction of the women's clothing line. Puma is now also a proud sponsor of the Korean boy band, BTS, on February 28, 2018, they are now one of Puma's many global ambassadors due to the increasing popularity of the band.
Singers The Weeknd and Big Sean are also brand ambassadors, having created their own collections.
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History
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Christoph von Wilhelm Dassler is a worker in a shoe factory, while his wife Pauline runs a small laundry in the town of Herzogenaurach in Franconia, 20 km (12.4 mi) from the city of Nuremberg. After leaving the school their son, Rudolf Dassler, joins his father in the shoe factory. When he returned from fighting in World War I, Rudolf was trained as a seller at a porcelain factory, and later in the leather trade business in Nuremberg.
In 1924, Rudolf and his younger brother, Adolf, nicknamed "Adi", founded a shoe factory. They named the new business "GebrÃÆ'¼der Dassler Schuhfabrik" ( Dassler Brothers Factory Brothers ) which was the only business at the time that produced sports shoes. The couple started their business in their mother's laundry. At that time, the city's power supply was unreliable, and the brothers sometimes had to use pedal power from stationary bikes to run their equipment. In 1927, they moved into a separate building.
The brothers drove from Bavaria to the 1936 Summer Olympics in Berlin with suitcases full of nails and persuaded American runner Jesse Owens to use them, the first sponsor for an African American. Owens won four gold medals. Business exploded; Dasslers sells 200,000 pairs of shoes every year before World War II.
The brothers joined the Nazi Party, but Rudolf was a little closer to the party. The increasing rift between brothers reached a breaking point during the Allied bombing of 1943. Adi and his wife boarded the bomb shelter that Rudolf and his family already owned. "This bloody bastard again," Adi commented, apparently referring to Allied warplanes, but Rudolf, out of insecurity, believes you mean him and his family. When Rudolf was later picked up by American soldiers and accused of being a member of the SS Waffen, he was convinced that his brother had changed him.
1948
After an increasingly different view of how to run a business, the brothers divide the business in 1948. Rudolf moved to the other side of Aurach River to start his own company. Adolf started his own company using the name he formed using his nickname - Adi - and the first three letters of his last name - Das - to found Adidas. Rudolf creates a new company he calls "Ruda", from "Ru" in Rudolf and "Da" in Dassler. A few months later, Rudolf's company changed its name to PUMA Schuhfabrik Rudolf Dassler in 1948.
PUMA and Adidas enter fierce and fierce competition after the split. The city of Herzogenaurach is divided over this issue, which causes the nickname "crooked neck town" - people look down to see which foreign shoes are worn.
In 1948, the first football match after World War II, several members of West Germany's national football team wore PUMA shoes, including the first post-war West Germany goal-scorer Herbert Burdenski.
1952
Rudolf developed ball boots with screw studs, called "SUPER ATOM" in collaboration with people, such as West Germany coach Sepp Herberger.
At the 1952 Summer Olympics, 1500 meter runner Josy Barthel of Luxembourg won the first PUMA Olympic gold in Helsinki, Finland.
1960
At the 1960 Summer Olympics, PUMA paid German sprint Armin Hary to wear PUMA in the 100m final sprint. Hary had used Adidas before and asked Adolf for payment, but Adidas dismissed this request. Germany won gold at PUMA but later admitted Adidas to a medal ceremony, for surprise from two Dassler brothers. Hary hopes to make money from both, but Adi is very angry he forbids the Olympic champion.
1986
PUMA became a public company in 1986, and subsequently registered with the BÃÆ'¶rse MÃÆ'¼nchen and the Frankfurt Stock Exchange.
1989
In May 1989, the sons of Rudolf, Armin and Gerd Dassler agreed to sell 72 percent of their stake in PUMA to Swiss business Cosa Liebermann SA.
2003
For fiscal year 2003, the company had revenues of EUR1.274 billion. PUMA is the commercial sponsor for the 2002 anime series Hungry Heart: Wild Striker , with PUMA brand shirts and clothing. PUMA ranks as one of the top shoe brands with Adidas and Nike.
2007
In February 2007 PUMA reported that its profits had dropped 26% to EUR32.8 million ($ 43 million, £ 22 million) over the last three months of 2006. Most of the profit decline was due to higher costs associated with expansion; sales increased by more than a third to EUR480.6 million.
In early April 2007, PUMA's shares rose EUR29.25 per share, or about 10.2%, at EUR315.24 per share.
On April 10, 2007 French retailer and brand owner Gucci Pinault-Printemps-Redoute (PPR) announced that it had purchased a 27% stake in PUMA, clearing the way for a full takeover. The PUMA value agreement in EUR5.3 billion. PPR said it would launch a "friendly" takeover for PUMA, valued at EUR330 per share, after the acquisition of smaller shares is completed. The PUMA Board welcomed the move, saying it was fair and in the best interest of the company.
In July 2007, PPR owns more than 60% of PUMA shares.
2011
In July 2011, the company completed the conversion from Aktiengesellschaft (German public limited company) to Societas Europaea, equivalent to the European Union, changed its name from PUMA AG Rudolf Dassler Sport to PUMA SE . At the same time, Franz Koch replaces Jochen Zeitz as CEO of the company, with Zeitz becoming chairman.
2013 to Present
The company has been led by former football professional BjÃÆ'¸rn Gulden (CEO) since July 1, 2013.
PUMA is a major producer of shoe-driving fans and racing suits. They are the main producers for Formula One and NASCAR outfits. They won the right to sponsor the 2006 FIFA World Cup champions, the Italian national football team, to create and sponsor clothing worn by the team. They partner with BMW, Ducati and Ferrari to produce PUMA-Ferrari, PUMA-Ducati, and PUMA-BMW shoes. On March 15, 2007 PUMA launched its 2007/2008 uniform line for the club, and Brazilian football club GrÃÆ'ªmio will be the first to use laser-stitched technology, similar to that worn by Italy at the 2006 World Cup, as their season begins. six months earlier than European clubs.
Rihanna is named PUMA Creative Director oversees the direction of women's clothing line in December 2014.
In 2014 PUMA and Arsenal Football Club enter into long-term trading partnerships. Commercial partnership is the biggest deal in PUMA and Arsenal history.
In 2018 PUMA re-entered the category of basketball shoes for the first time in 20 years and announced Jay-Z will become President of Puma Basketball.
Work Practices
Organizations that promote fair trade and labor rights do not criticize PUMA's employment practices in their growing world factories, especially those relating to workers in China, Turkey, El Salvador and Indonesia.
The company has made several steps toward greater transparency. In 2000, PUMA began auditing all its suppliers every year, and made the results available in its sustainability report. Since 2005, the public has provided a list of suppliers.
PUMA has made a strong commitment to respecting workers' rights in some areas. For example, PUMA has accredited Australian Clothing Ethics for Australian-made products. This labor-friendly accreditation applies only to a small percentage of PUMA's total production.
Environmental practices
In May 2011, The Guardian released an article saying that PUMA is "the first major company in the world to score on its environmental impact". According to the article, the company "has made a commitment that in four years, half of its international collection will be produced in accordance with its internal sustainability standards, using more sustainable materials such as recycled polyester, as well as ensuring its suppliers develop more sustainable materials and products.
Media terkait dengan Puma AG di Wikimedia Commons
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- "Puma AG Rudolf Dassler Sport". Fundinguniverse.com . Diperoleh 6 November 2010 .
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