Arc'teryx (stylized ?RC'TERYX) is a Canadian outdoor clothing and sporting goods company founded in North Vancouver, British Columbia, in 1989. The name and logo of Arc'teryx refer to the Archaeopteryx, among the earliest known birds. The logo is based on the "Berlin specimen" of the bird, the most complete skeleton found to date.
Video Arc'teryx
Company history
Originally named Rock Solid by founder Dave Lane, the company's first line of products was climbing gear. Then-principal Jeremy Guard changed the company name to "Arc'teryx" in 1990 to reflect the company's vision of creating disruptive "evolutionary" innovation within the outdoor products industry. Using a heat laminate (thermolamination) technology, the partners designed and marketed the Vapor harness, which would become the company's most popular item. In 1993, after a series of relocations and staff additions, Arc'teryx released the Bora backpack using the same Vapor technology. In 1996, after obtaining a license from W. L. Gore & Associates for use of the Gore-Tex fabric, the company adapted it for its new line of outdoor technical apparel.
Needing a larger manufacturing space, the company moved its headquarters to Burnaby, British Columbia, in 1999. In 2005, the Arc'teryx head office moved back across the Burrard Inlet to North Vancouver. Their products are usually associated with climbing, skiing, snowboarding, backpacking, and hiking-related activities.
Guard was president and principal of the company from 1991 through 2001. In January 2001, Arc'teryx was purchased by the Adidas-owned Salomon Group. In May 2005, Amer Sports purchased the Salomon Group from Adidas. The Arc'teryx head office is still located in North Vancouver, although harnesses, backpacks, and much other laminated equipment is made in its own factory in New Westminster, BC. Their apparel line has expanded, thus Arc'teryx has consequently outsourced to plants in China, the Philippines, Vietnam, Bangladesh, El Salvador, Laos, and Greece.
Maps Arc'teryx
Products
Top selling items in their clothing line include the Theta AR and Gamma MX jackets. Over the years Arc'teryx' designs have won a number of awards from Backpacker, Outside, Climbing, Men's Journal, and Powder magazines.
The Arc'teryx LEAF (Law Enforcement and Armed Forces) product line is composed of equipment targeted to the military and law enforcement markets. Although some items are simply counterparts in design to their civilian models, other items, such as Arc'teryx's Tango and Charlie packs, are made in camouflage patterns and constructed to military specification, including numerous PALS-type attachment loops and fabric featuring neutral and camouflage coloring. Due to dissatisfaction with the MOLLE gear, the United States Marine Corps chose Arc'teryx's Tango design for their new backpack, the ILBE.
Arc'teryx on Google+
Arc'teryx has more than 175,000 followers on Google+ and it is one of the most popular outdoor brands.
Arc'teryx's main digital marketing effects focus on exciting video content about their equipment by outdoor athletes in harsh conditions and remote areas. After the video was completed, Arc'teryx posted the videos on YouTube and made a web link on the Google+ profile page. Visitors from Google+ can click the link to convert the Arc'teryx profile page to a video page. At the same time, comments posted on Google+ will also go to the video page, everyone can see the comments on Google+ and YouTube about equipment together.
Many followers have learned more about Arc'teryx's equipment and promoted their desire to buy by watching video links and reviews from Google+.
References
External links
- Official Company Website
- Arc'teryx Law Enforcement & Armed Forces division
- Arc'teryx Veilance
Source of the article : Wikipedia
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